From article : Win the Pitch: Tips from Mastercard's "Priceless" Pitchman
"It may seem crazy for an ad man to assert that we really don't
"persuade" anybody to do anything. I believe, however, that pitches are
won — and people are willing to follow you — not because you've twisted
someone's arm, but because people see that you understand them, that
you've applied the time and the sensitivity to do so, and that you
possess a special gift that can help them reach their heart's desire.
And that, my friends, is priceless."
Real tips for your work and daily life.